As the NFL season rapidly approaches, two of the biggest names in sports betting and iGaming, BetMGM and SportsGrid have announced an expansion of their partnership. This is great news for both companies, as it will continue to help SportsGrid grow as one of the leading providers of sports content and information, while BetMGM can continue to rely on SportsGrid’s expertise when it comes to delivering high-quality live video and data feeds.
BetMGM-SportsGrid Partnership
“Under the multi-year agreement, BetMGM’s trading team and experts will provide insight during various broadcasts including Ferrall Coast to Coast, Pro Football Today, and In-Game Live Primetime,” based on the statement of the companies.
As a return, odds and promotions of BetMGM will be featured on SportsFrid’s media platforms such as social media properties, video streaming networks, website, and even on digital syndication publisher networks.
Additionally, SportsGrid’s lead NFL analyst, Warren Sharp will also feature specific MGM integrated resorts venues just like MGM National Harbor in Maryland as stated in the press release.
“I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real-time insights and analytics throughout the NFL regular season and playoffs,” Sharp stated. “This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props.”
Insights about the Partnership
Chief Revenue Officer of BetMGM, Matt Prevost stated:
“SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season,”
On the other hand, SportsGrid COO Adam Kaplan is confident that the organization could boost BetMGM’s market presence.
“We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year,” he stated.
“By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp, and the live content production from premier MGM Resorts properties.”
BetMGM’s Performance
BetMGM is one of the leading sportsbooks in the United States. The company offers a wide range of betting options, including traditional sports bets, live betting, and mobile betting. BetMGM also has a strong focus on customer service, offering 24/7 customer support and a wide range of deposit and withdrawal options.
In addition, BetMGM is one of the few sportsbooks that offer live streaming of sporting events. This allows customers to watch the action as it unfolds and place bets in real-time.
As NFL is currently playing preseason games and will commence the regular season on September 8, BetMGM will surely be a popular choice for sports bettors in the United States.
BetMGM is currently available in 16 states including Indiana where it has the third highest handle of $25.8 million for July, just behind FanDuel‘s $61.5 million and DraftKings‘ $60 million.
As one of the leading sports betting operators, BetMGM continues to expand its partnerships while still promoting responsible gaming education. It provides various features and resources that will help customers control their gambling activity.
