This week, DraftKings announced that it will open a venue this fall at the Somerset Collection, a mall in Detroit. The company’s partnership with Live! Hospitality & Entertainment will help make this expansion possible.
Sports Betting at Shopping Mall
This Fall, sports fans in Detroit will be able to place bets on their favorite teams at the DraftKings Sportsbook at the Somerset Collection. As a background, Draftkings has entered a strategic partnership with Sports & Social to create the venue.
In addition, Live! Hospitality & Entertainment will be the partner of the top sportsbook for this expansion. As a leading provider of gaming and entertainment experiences, Live! Is committed to offering our guests the best possible experience.
The 10,400 square feet sports gambling venue features a 32-foot LED media wall and is expected to host watch parties for different sporting events. It will be located in the building adjacent to the Somerset Collection South.
The move signals that DraftKings wants to get into the brick-and-mortar business to better compete with casinos that have been enjoying the monopoly on sports betting thus far. This is an exciting development for sports fans in Detroit, and it is sure to provide a boost to the local economy.
DraftKings-Live! Partnership
A joint statement shows that both of the companies have a vital role in the recent expansion.
“The collaboration will bring together Live! Hospitality & Entertainment’s market leadership in operating high-energy, first-class dining and entertainment venues with DraftKings’ industry-leading sports gaming platforms.”
Director of DraftKings Retail Sportsbooks, Michael Kibort, stated that this kind of initiative improves the in-person experience.
“We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience. Thanks to the strong support of Live! Hospitality & Entertainment, we believe we have created a premier dining, sports, and entertainment destination for fans.”
On the other hand, The Forbes Company Managing Partner Nate Forbes stated, “We are honored that Sports & Social DraftKings has chosen to establish its first U.S. location at Somerset Collection.”
“Our guests travel from across Michigan, the Midwest, and Canada to experience many brands that are exclusive to Somerset Collection, and we are thrilled that this venue will give them another reason to make this region a destination,” he added.
DraftKings vs. FanDuel in the US Sports Betting Market
While FanDuel may be the first sportsbook to record a profitable quarter, DraftKings is quickly catching up. The company is already the second largest sports betting company in the United States based on market share.
Draftkings offers a wide range of gaming options to its customers, including Draftkings Sportsbook, Daily Fantasy Sports, US Casino, Marketplace, and Reignmakers NFT game. Each of these offerings has something unique to offer, and they are all designed to provide an enjoyable and entertaining experience.
And considering the rapid growth of the industry as a whole, it’s likely that DraftKings will only continue to gain ground on its rival. In addition to its strong market position, DraftKings has also partnered with several major professional sports leagues, including the NFL, MLB, and NHL. This gives DraftKings a significant advantage in terms of visibility and marketing potential.
